The loyalty effect : the hidden force behind growth, profits, and lasting value
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The loyalty effect : the hidden force behind growth, profits, and lasting value
- Publication date
- 1996
- Topics
- Customer relations, Consumer satisfaction, Job satisfaction, Labor productivity, Loyalty, Klantenservice, Arbeidstevredenheid, Loyaliteit, Relations avec la clientèle, Consommateurs, Satisfaction au travail, Productivité, Loyauté
- Publisher
- Boston, Mass. : Harvard Business School Press
- Collection
- internetarchivebooks; americana; inlibrary; printdisabled
- Contributor
- Internet Archive
- Language
- English
- Item Size
- 553.1M
Includes bibliographical references (p. 311-314) and index
"The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This book shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy." "In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth, and profits and shows how great companies like State Farm, Toyota/Lexus, MBNA, John Deere, and the Leo Burnett advertising agency have used these principles to build unassailable franchises of loyal customers, loyal employees, and loyal owners. He describes the key business philosophies that underlie the remarkable results of these loyalty leaders." "The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business. Reichheld makes the powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusions show how even a small improvement in customer retention can double profits for your company."--BOOK JACKET
Loyalty and Value -- The Economics of Customer Loyalty -- The Right Customers -- The Right Employees -- Productivity -- The Right Investors -- In Search of Failure -- The Right Measures -- Transforming the Value Proposition -- Partnerships for Change -- Getting Started: The Path Toward Zero Defections
"The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This book shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy." "In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth, and profits and shows how great companies like State Farm, Toyota/Lexus, MBNA, John Deere, and the Leo Burnett advertising agency have used these principles to build unassailable franchises of loyal customers, loyal employees, and loyal owners. He describes the key business philosophies that underlie the remarkable results of these loyalty leaders." "The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business. Reichheld makes the powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusions show how even a small improvement in customer retention can double profits for your company."--BOOK JACKET
Loyalty and Value -- The Economics of Customer Loyalty -- The Right Customers -- The Right Employees -- Productivity -- The Right Investors -- In Search of Failure -- The Right Measures -- Transforming the Value Proposition -- Partnerships for Change -- Getting Started: The Path Toward Zero Defections
- Access-restricted-item
- true
- Addeddate
- 2010-08-31 17:02:47
- Bookplateleaf
- 0008
- Boxid
- IA126615
- Boxid_2
- CH103001
- Camera
- Canon EOS 5D Mark II
- City
- Boston, Mass.
- Donor
- alibris
- Edition
- [Nachdr.]
- External-identifier
-
urn:oclc:record:1036560490
urn:lcp:loyaltyeffecthid00reic:lcpdf:61e6a908-265b-4a7f-a413-a16c5027458e
urn:lcp:loyaltyeffecthid00reic:epub:ff1b54c9-2dea-44cb-8def-1535bac3465d
- Extramarc
- UCLA Voyager
- Foldoutcount
- 0
- Identifier
- loyaltyeffecthid00reic
- Identifier-ark
- ark:/13960/t52f8gt0v
- Isbn
-
0875844480
9780875844480
1578516870
9781578516872
- Lccn
- 95039972
- Ocr_converted
- abbyy-to-hocr 1.1.20
- Ocr_module_version
- 0.0.17
- Openlibrary_edition
- OL803497M
- Openlibrary_work
- OL2962548W
- Page-progression
- lr
- Page_number_confidence
- 98
- Page_number_module_version
- 1.0.5
- Pages
- 348
- Ppi
- 400
- Related-external-id
-
urn:isbn:0585056420
urn:oclc:219503724
urn:oclc:42855161
urn:oclc:77354392
urn:oclc:831229477
urn:oclc:833474841
urn:isbn:1578516870
urn:lccn:2002284001
urn:lccn:95039972
urn:oclc:155659354
urn:oclc:254335152
urn:oclc:318364684
urn:oclc:491957438
urn:oclc:50072472
urn:oclc:59484583
urn:oclc:605425319
urn:oclc:837730464
urn:oclc:863470370
urn:oclc:875696885
urn:oclc:880409111
urn:oclc:33160989
urn:oclc:442653031
urn:oclc:478781694
urn:isbn:1578513170
urn:oclc:63275362
- Scandate
- 20100910044211
- Scanner
- scribe9.sanfrancisco.archive.org
- Scanningcenter
- sanfrancisco
- Worldcat (source edition)
- 247130586
- Full catalog record
- MARCXML
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